Icon is among Harbor Freight's most beloved tool brands. It's the store's brand of hand tools aimed at the professional and semi-professional market, and users love how durable its products are. Icon ...

Crocs Inc. wants consumers to have fun with the brand. To that end, the company opened a new 4,000-sq.-ft. "Icon" store in New York's Soho neighborhood at 543 Broadway that spans the length of an ...

There are a whole lot of store-owned tool brands available at your local Harbor Freight. Some of them might offer their products at lower prices, while others are focused on offering more premium ...