Much like fashion’s embrace of individuality, the fragrance world is wagering that bespoke blends will become the next essential luxury. This is witnessed in how more brands are adopting the term. A ...

Stop losing customers to a sterile retail environment. If your shop doesn't have an olfactory branding strategy, you're invisible to their subconscious.

PARIS, Oct. 19, 2023 /PRNewswire/ -- IFF today announced the launch of its first sound logo to the business-to-business (B2B) perfumery, home and personal care industries. Developed with Paris-based ...

Addressing the challenges of fragrance design, researchers have developed an AI model that can automate the creation of new fragrances based on user-defined scent descriptors. The model uses mass ...

Osmo, the digital scent design company, announced today the completion of its Series B funding round of $70M, bringing the company's total capital raised to $130 million. The round was led by Two ...

NEW YORK--(BUSINESS WIRE)--Regulatory News: IFF (NYSE:IFF) (Euronext Paris:IFF) (TASE:IFF), a leading innovator of taste, scent, and nutrition & ingredients, and ISIPCA, a prestigious higher education ...

Science of Performance aims to modulate scent performance by focusing on three key scientific tracks to control fragrance release over time to enhance the overall sensory experience: Fragrance ...