When business leaders are in the market for a new software as a service solution, it can be tempting to quickly sign up with a provider that looks promising so they can start leveraging the benefits.

If you’ve ever looked at the growth trajectory of companies like HubSpot, Canva, or Slack and wondered how they did it, you ...

When SaaS companies launch AI-powered features, they face an immediate challenge: how to price something where the cost is obvious but the value is not yet clear. The most common answer has been ...