Small businesses are always looking for ways to reduce friction for existing customers. AI-powered automation can help.

When a homeowner calls your home service company requesting a plumber or an HVAC technician, chances are they have found themselves to be in a difficult situation: they have burst pipes or their ...

Acquiring new customers is essential for any company wanting to grow, but it’s only half the battle. Retaining customers and keeping them on your mailing list is a different challenge entirely. That’s ...

Manu Mathew is CEO & Co-Founder of Cohora, a platform that helps brands drive customer growth, retention and advocacy through engagement. Retaining customers today is challenging. Shoppers have access ...

Stop the churn caused by bad customer service, which is endemic to many businesses. Here are five secrets for where to look for lapses and how to address them. Consistently deliver personalized, ...

Building a loyal customer base is essential for any business. Not only is retaining an existing customer more cost effective than acquiring a new one, but forming authentic connections with your core ...

Every business faces the challenge of acquiring new customers. While marketing efforts are essential, focusing on retaining existing customers can be a more cost-effective strategy. I believe loyalty ...

For our March magazine edition, we asked our State of Retail panel members: What are your shop's primary strategies for acquiring and retaining customers?