Learn the 4 Ps of marketing and see top strategies and platforms for retailers.

"Marketing mix" is a term that describes the varying elements that play a vital role in the planning of the marketing of a product or service. Traditionally known as the "Four P's" — product, price, ...

From window displays and newspaper ads, to sidewalk sandwich boards and pop-up events, there are many ways to market a retail store. Whether your goal is to draw in casual passersby or increase online ...

The 4 Ps (Product, Price, Place, Promotion) form the "marketing mix," a foundational framework for marketing strategy. While the concept originated in the 1960s, it remains essential for aligning ...