Increasingly, websites are evolving into ecommerce platforms. This shift alters the role of analytics platforms from simply being diagnostic tools or means for measuring page views to vital ...

Nishith Rastogi is a Founder & CEO of Locus, a leading-edge technology company helping 300+ global enterprises gain excellence in logistics. In the retail world, apart from product price and selection ...

In an era where data is everything, understanding the intricacies of customer analytics is essential for businesses looking to stay ahead of the competition. The ability to dissect and use customer ...