TONI Notarangeli thought she’d misheard when her eight-year-old son Angelo begged her for a toy he just had to have: a plastic loom that helps kids weave colourful rubber band bracelets. Angelo likes ...

Sharon Lighton, the owner of Anana Gifts, sells kits for children to make rubber band bracelets, which are a very popular trend right now. She has bought 14.7 million rubber bands to sell at her store ...

Toni Notarangeli thought she’d misheard when her 8-year-old son Angelo begged her for a toy he just had to have: a plastic loom that helps kids weave colorful rubber band bracelets. Angelo likes to ...

In September, when Greta Arcudi bought her daughter a bracelet-making kit called the Rainbow Loom, her son, Jake, was a little miffed because he wanted one, too. So she bought him one. "He's way into ...

A company that sells Rainbow Loom, a toy that transforms colorful rubber bands into intricate bracelets, key chains, rings and accessories, rose from humble beginnings to a profitable pop culture ...

Though kids can't assert dominance over one another with, say, the United States budget, they tap their sadistic power-grubbing potential pretty early on, using sticker books, gel pens and elusive ...

Rainbow looms! That’s what the buzz is about on most school campuses right now. A rainbow loom is basically a plastic toy loom used to weave colorful, candy-like rubber bands into charms and bracelets ...