Forbes

Want To Make Better Decisions? Follow These Four Steps For Using Data

In today's digital age, data inundates us. The sheer volume of information available to us is staggering. We can measure customer likes and dislikes and the number of strokes we took in the swimming ...
National Academies of Sciences%2c Engineering%2c and Medicine

NIH Should Standardize Questions Used to Collect Sex, Gender, and Sexual Orientation Data in Studies and Surveys, Says New Report

WASHINGTON — The National Institutes of Health (NIH) should adopt new practices for collecting data on sex, gender, and sexual orientation — including collecting gender data by default, and not ...
Entrepreneur

3 Data Gathering Strategies That Benefit Both Businesses and Consumers

Healthy data collection is the process of collecting, organizing and utilizing data in a legal, honest and safe manner. It’s an approach to data that is in everyone’s interest. When a business has ...
Chief Marketer

Five Ways to Use Data for Successful Product Launches

Bobcat is making a change—more than a few changes, in fact. Recently, the brand known for farm and construction equipment unveiled its new campaign: “Next Is Now.” The campaign brings a whole suite of ...