Quantitative research relies on analyzing statistical data, while qualitative research focuses on answering important business questions, including discovering why customers select products or ...

Whereas quantitative refers to numeric and objective qualities that someone can measure, qualitative refers to subjective qualities that rely on opinion, observation or listening abilities.

As a researcher who has used a wide variety of methodologies, I understand the importance of acknowledging that we, as researchers, do not pick the methodology; rather, the research question dictates ...

A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. (Related post: How focus groups informed our study about nationalism and ...

International Review of Education / Internationale Zeitschrift für Erziehungswissenschaft / Revue Internationale de l'Education, Vol. 33, No. 2 (1987), pp. 159-170 (12 pages) In the methodological ...

In political science and related disciplines in the social and behavioral sciences, there exists an unfortunate de facto divide between qualitative and quantitative empirical research. Sometimes this ...

Edmondson, Amy C., and Tiona Zuzul. "Quantitative and Qualitative Methods in Organizational Research." In The Palgrave Encyclopedia of Strategic Management. Continuously updated edition, edited by Mie ...

This course is compulsory on the MPhil/PhD in Media and Communications. This course is not available as an outside option to students on other programmes. This course is available for those who are ...