GREENSBORO, N.C. — The checkout has changed over the years. First, cashiers manually punched in the price of an item, then the scanners made check-out much quicker, and today, there's self-check-out.

Jim Pond, owner of the Leominster marketing firm Compassed, recently had a client who was looking to make a splash with his marketing strategy. Pond knew exactly the right technology to use: a Quick ...

Quick response (QR) codes on product labels or packaging provide easy, rapid and contactless mobile engagement for consumers. iPhone and Android smartphone users need only point their phone camera at ...

QR code, short for Quick Response Code, is a kind of matrix barcode that includes information about a product or service. You can find it being used for advertising purposes, where brands put up ...

QR code creation has surged by over 200% in the past year. The retail industry in particular has largely embraced these 2D barcodes to elevate shopping experiences, using the technology to access ...

To marvel at the choice and convenience of modern shopping, go visit your grocery-store mustard aisle. My local Whole Foods sells more than 20 different kinds: basic yellow mustard and Grey Poupon, ...

Hailed as 'space-age' technology upon their launch in Britain in 1979, 'bar-coding' was praised as a wonderful invention that would speed up the weekly shop. But 50 years after being first used on ...

Who would have thought that the lowly barcode, the stodgy grandfather of the identification technology world, would reemerge as a marketer’s dream? Well, it is happening. A new generation of barcodes ...