You might say it’s just a pigment of your imagination ...

Physicists and vision scientists are lining up behind a provocative claim: the rich color we call purple is not a property of light at all, but a story the brain tells itself. Light in the real world ...

What’s the deal with Leonardo’s harpsichord-viola? Why were Impressionists obsessed with the color purple? Art Bites brings you a surprising fact, lesser-known anecdote, or curious event from art ...

Purple shampoo eliminates yellow tones in blonde hair by using violet pigments to neutralize brassiness. Blue shampoo is ...

If you’re one of many people who color your hair, you might be all too familiar with the term “brassy”: unwanted warm tones that can show up in lightened locks. While it usually occurs in dark hair ...