Selling products that meet the demands of key target markets help generate business sales. Development isn't a haphazard process. Businesses must use product development strategies based on research ...

Your company brand is the lifeblood of the business: It is a statement of your company's personality and a declaration of company values. With the right positioning strategy, branding creates an ...

Ashay Satav is a Product leader at eBay, specializing in products in AI, APIs and platform space across Fintech, SaaS and e-commerce. Model context protocol (MCP) has been the talk of the town lately, ...

Planning and building a new product is an exciting time for a company—particularly for the project lead tasked with shaping and leading the initiative. It’s good to get the input of multiple ...

Learn which situations are appropriate for each type of business model and analyze the economics of a SaaS pricing model. Business model taxonomy Freemium, Marketplace, and SaaS models Choosing the ...

One of the main questions for anyone responsible for a company's marketing strategy is how to manage multiple products (or services) for the future as well as maximize product opportunities in the ...

Product-led growth (PLG), as opposed to a conventional sales-led approach, has gained enormous popularity and respect across the broader tech startup space, but how prevalent is PLG in the payment and ...

Many of today's most successful SaaS companies rely on a product-led growth (PLG) go-to-market strategy to scale their business. Think Dropbox, Slack, and, most recently, the pandemic-fueled growth of ...

The question of how far international firms should standardize or adapt their product strategies across countries has been one of the central research questions in the international marketing ...