Purpose-driven product decisions might not always lead to flashy headlines, but they do lead to consistently better customer ...

Imagine you're building an unmanned aerial vehicle (UAV), a cutting-edge electric vehicle or a self-driving car. Not long ago, this would’ve meant years of physical ...

I believe that understanding what drives consumer choices is the bedrock of successful product development. But let's be honest: Sifting through the sheer volume of data, from surveys and social media ...

Back in 2022, I wrote about the triple threat of additive, agility and automation—three forces that were already reshaping manufacturing and product development. Fast forward to 2025, and these trends ...

GlobalData, the intelligence provider, reflects on an important year of artificial intelligence (AI)-driven product development. Over the past 12 months, the company says that it has accelerated its ...

Have you ever felt like your development process is stuck in quicksand, bogged down by endless planning, rigid frameworks, and exhaustive documentation? For many developers, this is the reality of ...

Test-Driven Development (TDD) represents an iterative software development strategy in which developers author automated tests before writing the corresponding production code. This methodology is ...