Product tours are a primary marketing tactic for those following a product-led growth model or any company that wants to provide potential customers a look at how their product works. And there are a ...

The use cases for product tours and demo software are varied and touch all customer-facing departments in the organization. Next up, Storyscale. Storyscale is a newer platform, initially launching in ...

Years ago, I owned a company that was a reseller for a software product. As one of the most successful resellers for this particular software company, we often fielded questions from others in the ...

Mark Zuckerberg’s vision for AI-powered smart glasses hit an embarrassing snag Wednesday when his flagship product demonstration crashed and burned during Meta’s biggest event of the year. The CEO ...

One of the biggest challenges that marketing departments face is producing marketing tools that actually get used by the sales team. If you are like many frustrated marketing professionals, you spin ...

It happens during nearly every fundraising pitch meeting. The entrepreneur cannot wait to show me their product via a demo. As politely as I can, I dissuade them and explain that there are other ways ...

There's a budding relationship between virtual reality and marketing. In 2016, one of the first ways that many people will be introduced to VR will be through product marketing, and as an extension, ...

Some of the most popular branding and marketing campaigns of all time have involved jokes, characters, or clever “hooks” that stick in your head. Many started as jingles, parodies, and big budget ads ...