Years ago, I owned a company that was a reseller for a software product. As one of the most successful resellers for this particular software company, we often fielded questions from others in the ...

Product tours are a primary marketing tactic for those following a product-led growth model or any company that wants to provide potential customers a look at how their product works. And there are a ...

The use cases for product tours and demo software are varied and touch all customer-facing departments in the organization. Next up, Storyscale. Storyscale is a newer platform, initially launching in ...

It happens during nearly every fundraising pitch meeting. The entrepreneur cannot wait to show me their product via a demo. As politely as I can, I dissuade them and explain that there are other ways ...

There's a budding relationship between virtual reality and marketing. In 2016, one of the first ways that many people will be introduced to VR will be through product marketing, and as an extension, ...

One of the biggest challenges that marketing departments face is producing marketing tools that actually get used by the sales team. If you are like many frustrated marketing professionals, you spin ...

The twice-a-year Demo conference is full of companies that are just showing off their products for the first time. As a result, you often can't use them until weeks or months after. Here are 10 that ...

Some of the most popular branding and marketing campaigns of all time have involved jokes, characters, or clever “hooks” that stick in your head. Many started as jingles, parodies, and big budget ads ...