There are hundreds of thousands of distinct colors and shapes that a person can distinguish visually, but how does the brain process all of this information? Scientists previously believed that the ...

In another reminder of how existence boils down to information theory, here’s a new explainer on how brains process color. Captain Disillusion, a YouTuber and science educator, created the explainer, ...

Research in the journal Food Quality and Preference sheds new insight into the role of pill color and shape in influencing patient perceptions on expected ease/difficulty of swallowing, taste, and/or ...