Data analysis forms the backbone of modern marketing ecosystems. Every marketing campaign that you run can be analyzed vis-a-vis user behavior, messaging, demographics and so on. While the jury is ...

The customer is king again. After decades of mass-market driven customer outreach, which typically lumped customers in large, homogenous segments, a complex mix of socioeconomic factors coupled with a ...

Google Analytics introduced two predictive metrics to App + Web properties this July, which focus on purchase and churn probability. Google Analytics launched its App + Web feature in 2019. True to ...

Yesterday SPSS started shipping its Predictive Web Analytics product to combine historical and predictive insights from Web activity. The product marks the first prepackaged solution combining SPSS ...

No matter what type of analytics you’re talking about, there’s no reason it can’t be explained in plain English. Predictive analytics is a major hype zone. That hot, new development you’re hearing ...

Learn about how predictive analytics works, the types, benefits, use cases, and top tools. Tableau, TIBCO Data Science, IBM and Sisense are among the best software for predictive analytics. Explore ...

eWEEK content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More. Data mining stalwarts SPSS Inc. and SAS Institute Inc. are ...

The next time you choose an emoticon to spice up a comment about a company, product or service online, know this: There’s a chance that a software program is capturing the sentiment expressed by your ...

This vendor-written tech primer has been edited by Network World to eliminate product promotion, but readers should note it will likely favor the submitter’s approach. A major national retailer ...

Today’s business landscape is a tumultuous one, with 29% of UK businesses citing economic uncertainty as a key factor in affecting turnover. Success in this climate means making the right decisions ...