Product placement has become acceptable in music, because it had to for the music to survive. “Initially, hip hop artists being associated with brands lent mainstream credibility to what was an ...

James Dean, Steve McQueen, Marlon Brando. What do all these legendary actors have in common? Well, a lot. But for the purposes of this article, we will go with their common, simple yet iconic wardrobe ...

The U.S. product placement marketplace expanded nearly 13% in 2014 and is on track to beat that growth again this year, according to the 2015 edition of the Global Branded Entertainment Marketing ...

According to Nielsen, product placement is down 45% this fall TV season. The drop is part of an ongoing trend that saw last year’s broadcast season down 3% from the previous year. Even though product ...

Combating misinformation and ethical AI use will be top priorities for marketers in 2023, according to Gartner predictions shared with Marketing Dive. By 2027, 80% of marketers are expected to have a ...

Streaming services are all moving deeper into the ad space, with almost every platform announcing the inclusion of ad-based subscriptions beginning next year. Hulu has already been including ads since ...

Product Placement Tip No. 1: "The Secret of My Success." Join in the game. Could there be anything headier than seeing your designs or products adorning stars like Scarlett Johansson, Amy Adams, or ...

Yet both executives agreed that this strategy is no longer enough and evolution is needed. “Brands need to create impactful moments, along with authentic and relatable experiences, that will be ...

Although the star of the new movie Basic Instinct 2 is undoubtedly Sharon Stone the actress shares her screen time in the opening minutes with something equally sexy: a Spyker C8 Laviolette, writes ...

Sept. 18, 2004 -- In an age when consumers are practiced in the art of tuning out advertising, General Motors came up with a $7 million idea this week for breaking through the clutter. The company ...

Since Spencer Stuart published a report back in 2004, short CMO tenure has been a hot topic. Today, nearly seven in ten CMOs last less than four years in their job. With such high turnover, it would ...