Almost all of last month’s top 10 pharma TV ad spenders took advantage of February’s two major sporting events to get the word out about their meds. | Almost all of last month’s top 10 pharma TV ad ...
Sandy Donaldson, co-founder and chief strategy officer at Impiricus, spoke with Pharmaceutical Executive about the state of ...
Tremfya is back on top, securing the No. 1 spot for TV pharma brand ad impressions in August. The Johnson and Johnson brand achieved an impressions SOV of 5.18%, securing 2.9 billion impressions with ...
The study analysed two years of search ads linked to Ozempic.com. An estimated $7.5m was spent on 15,000+ keywords, ...
Tremfya’s reign atop the TV pharma ad rankings continued for yet another month as the Johnson & Johnson brand topped iSpot.tv’s list for October. Tremyfa achieved an impressions share of voice (SOV) ...
If last year’s pharma ad showing during the Super Bowl drove buzzy conversation and a touch of controversy, the lasting impression pharma marketers made on consumers during Sunday’s Super Bowl LX took ...
President Trump wants drug companies to share more information about the risks and side effects of their drugs when advertising directly to consumers. He just signed a new memorandum that will further ...
Opinion
7dOpinion
Drug company ads are easy to blame for misleading patients and raising costs, but research shows they do help patients get needed treatment
Officials and policymakers say direct-to-consumer drug advertising encourages patients to seek treatments they don’t need and raises heath care costs, but the true picture is more nuanced.
Pharmaceutical ads now account for 9% of TV advertising according to LightShed Partner’s Richard Greenfield and an even higher percentage of spots on evening newscasts When you purchase through links ...
Health care and life sciences have long lagged in digital advertising, still focused on mass-audience approaches. But as the blockbuster drug era fades and precision medicine rises, broad strategies ...
With the increase in wellness brands competing for audience attention, it’s more important than ever that pharma marketers tell their stories clearly and creatively, with a focus on educating ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results