Personalization is key to effective cold emailing, but doing it wrong can make your emails feel insincere or even drive people away. In an analysis of over five million emails, I found that ...

In today’s technology-dominated business landscape, email remains a top business outreach channel due to its stability, scalability, and affordability. If done correctly, email marketing has a ...

Consumers expect more personalization across every retail touch point, including email. While customer acquisition via email has quadrupled over the past four years, according to research from Custora ...

In order to more efficiently reach their target audiences, today’s retailers must find new ways to deploy customized communications. Ana Silver Co., a jewelry designer and retailer, attributes a ...

The initial news broke when the New York Times wrote about Chicago.com offering email addresses that ended with @chicago.com. This would allow you to buy [email protected] , [email protected], [email ...

Google sends some businesses personalized emails about suspensions to their Google Business Profile. The emails explain why the suspension happened and the necessary steps to reverse the suspension, ...