I have sworn up and down that Diet Pepsi and Pepsi Zero are the same drink and the advertising was real gimmicky. I felt like they had the same differences as Diet Coke and Coke Zero, namely that both ...

Coke Zero vs. Pepsi Zero: Both sodas want your drink dollars. I remember the original Pepsi Challenge, back in 1975, when Pepsi shook the soft-drink world to its fizzy, caramel-colored core by ...

Pepsi is bringing back its legendary Pepsi Challenge marketing campaign. The soda powerhouse is traveling the country making pit stops and inviting cola drinkers to sample Pepsi Zero Sugar and ...

Pepsi is bringing its revived Pepsi Challenge to Atlanta from May 8–11, inviting locals to a blind taste test against Coke Zero Sugar at multiple city locations. Participants who choose their favorite ...

It’s been 50 years since some savvy marketers launched the Pepsi Challenge, a series of blind taste tests conducted all over the U.S. in public places giving everyday soda drinkers samples of Pepsi ...