Pepsi is taking another shot at its chief competitor with a summer marketing effort riffing on the iconic “Share a Coke” campaign, per details shared with Marketing Dive. Rather than sell bottles ...
Chowhound on MSN
Remember When Pepsi Challenged Coke Into An Identity Crisis?
While "Is Pepsi okay?" has now become an iconic statement uttered by waiters around the United States to soften the blow that ...
Editor’s note: This story has been updated. Deep in the heart of Coca-Cola territory in Georgia, PepsiCo is launching a new front in the cola wars — with the return of the Pepsi Challenge blind taste ...
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