Florian Steps is Senior Manager Global Solution Strategy at Mapp Digital. Florian works with leading global brands to define and execute their long term vision, goals and strategies for digital ...

A main concern for many companies is evaluating the best communication technique to increase customer engagement. How do you convince customers to interact with your product in the most contextual ...

Although e-mails and SMSs are fairly universal—i.e. if you have someone’s e-mail address or cellphone number, you can contact them directly without delay—they lack the personal touch and can even seem ...

With many mobile users hardly functioning without peeking at their phones every few minutes, businesses have realized that one of the best ways to reach an engaged consumer is on their mobile device, ...

AI may be getting all the hype and attention right now in SEO, but push notifications remain a proven and effective tool. At RollerAds, we’ve been working with push notifications since 2019, sending ...

Push notifications are the alerts that apps send to your phone or computer even when the apps aren't open. Often appearing at the top or side of your screen, nearly every popular app uses push ...

Opinions expressed by Entrepreneur contributors are their own. There is no astonishment as to how meaningful push notifications have become for mobile. We all understand that a significant amount of a ...