Several considerations should be considered while devising PPC advertising bidding strategies. One of the crucial elements for achieving a successful campaign is to have a well-defined objective. Are ...

Want to know which is the "best" bidding strategy for your PPC campaign? Start by learning each strategy's objective, function, and pros and cons. One of the most crucial parts of pay-per-click ...

Lesson 1 of running a PPC campaign: track your conversions. A simple rule that we all try to stick to. But sometimes we can’t. Not all campaigns work so easily. It may be that conversions are too few ...

With the cost of Google PPC search advertising on the rise, marketers are looking for ways to minimize their costs per conversion. Below are two ideas to test for your Google AdWords campaigns that ...

It’s no surprise that Google, with its massive capabilities in machine learning, is pushing hard to take as much control over PPC bid management as possible. They believe that by letting the machines ...

The fourth quarter is “the most wonderful time of the year” for many retailers, and managing paid search programs well through this period requires particular attention to detail. Let’s take a look at ...

Machine learning is often hailed as the universal solution for marketing challenges for SaaS (software as a service) businesses. Saving time on complex tasks? No question. Boosting conversions in ...