Every poll involves a questionnaire that contains a standardized set of questions that are asked of every person. The way a question is asked can affect the answers that people give. In an open-ended ...

In this blog, we’ll talk you through the advantages of collecting open-ended feedback and explain how it can help develop a deeper understanding of your customers. It’s time for CX pro’s rethink how ...

A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. One reality of the polling world is item nonresponse — that is, when survey ...

Perhaps the most important part of the survey process is the creation of questions that accurately measure the opinions, experiences and behaviors of the public. Accurate random sampling will be ...

Growing up, my mom would ask me every single day, "how was school?" and no matter how uneventful or amazing my day was, my response was always "good." I know my mom was just trying to gauge how my day ...

Questions are an important part of the recruitment and selection process. Carefully crafted questions can help the hiring manager and team improve the odds of selecting the candidate most likely to ...