Every poll involves a questionnaire that contains a standardized set of questions that are asked of every person. The way a question is asked can affect the answers that people give. In an open-ended ...

A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. One reality of the polling world is item nonresponse — that is, when survey ...

Perhaps the most important part of the survey process is the creation of questions that accurately measure the opinions, experiences and behaviors of the public. Accurate random sampling will be ...

Even the least experienced salespeople admit that getting leads is simple. But it is the real art to turn those leads into buyers. According to WordStream blog post, a typical website conversion rate ...

A customer survey starts with the development of a questionnaire. Marketing research professionals will usually get input from other functional areas of the company, like brand and advertising, so ...

Growing up, my mom would ask me every single day, "how was school?" and no matter how uneventful or amazing my day was, my response was always "good." I know my mom was just trying to gauge how my day ...