Nike is opening a new technology center in Atlanta as part of its digital transformation and direct-to-consumer strategy. In a statement on Thursday, Nike said it chose Atlanta because of “its strong ...

Nike's digital chief recently outlined the company's technology plans in an internal meeting. Ratnakar Lavu's plan makes technology more central to the business. Lavu also addressed attrition concerns ...

Global footwear brand Nike is planning to open a new technology center in Atlanta next year, officials announced Thursday. The hub will be located in the West Midtown area and is set to open early ...

Nike’s in-store NSRL running form analysis uses motion capture technology to check your technique and point to potential ...

Hyperice is cementing its position in the athlete-driven wellness industry that it has targeted since its founding. The Irvine-based company’s name was inspired by the late Kobe Bryant, who was the ...

TAIPEI, Taiwan--(BUSINESS WIRE)--NIKE, Inc. (NYSE:NKE) today revealed another step in the vision NIKE, Inc. President and CEO Mark Parker recently described at its Investor Meeting, as a ...

The latest round of the ongoing war between the world’s two leading sneaker brands is going down in Eastern Texas federal court, where Adidas has filed a lawsuit against Nike claiming patent ...

Adidas said a range of Nike tech violates a variety of patents New lawsuit comes after Nike sued Adidas over sneaker designs (Reuters) - Adidas AG sued Nike Inc on Friday for allegedly infringing its ...

If you've ever laced up a pair of Nike Air sneakers, you already know the feeling – the bounce in your step, the effortless heel-to-toe transition, and that almost weightless sensation. But what’s ...

Nike workers must return to the company's offices on January 10. Current employees told Insider the company should make the policy more flexible. Technology workers expressed the most frustration with ...