Hooters is attempting a massive brand reboot – and it involves a lot less skin. In a surprising twist, the restaurant chain famous for its wings and scantily clad dressed “Hooters Girls” is officially ...

The new Hooters CEO, as well as the original owners, reacquired the brand’s intellectual property in the fall, with plans to ...

The chain known for skimpy uniforms and “bikini nights” is trying to change its image. Hooters onesie, anyone?

Hooters' CEO says the chain restaurant best known for its innuendos and the servers' skimpy uniforms is rebranding to become a more family-friendly place.

Your next trip to Hooters may look very different after CEO Neil Kiefer revealed the famous fast food chain known for their ...

A story you may have seen claims Hooters is rebranding as a family-friendly restaurant chain. In an effort to attract ...

Restaurant chain Hooters recently announced plans to transform more than 100 of its restaurants into family-friendly ...

Hooters CEO Says Private Equity Made the Chain Too Sexualized as Brand Returns to Family-Friendly Roots ...

Women who work at Hooters will not be forced to wear new uniforms that were panned on social media for being too revealing. Numerous workers posted pictures and videos on social media, complaining ...

Hooters recently announced its goal to rebrand as a more family-friendly establishment. The CEO can use any of these ideas ...