Netflix is once again shaking up how it captures viewership on its platform. As Netflix gets ready to roll out new ad formats ...

Netflix's ads head said the platform has made "great progress" in addressing concerns it has faced about its business.

Netflix has introduced a new metric to measure its ad reach in terms of viewers instead of accounts. "After speaking to our ...

Netflix said on Wednesday that ads on its platform have reached over 190 million monthly active viewers (MAVs) globally, as ...

You'll soon be able to sign up for a cheaper version of Netflix with ads - though that option is still in its "early days." The video featured is from a previous ...

For years, top Netflix executives insisted that the platform would always remain free of ads. But in the fast-moving world of tech and entertainment, being able to change company policies as per ...

The best thing about starting from zero is that practically any growth feels like a lot. Which partly explains why Netflix’s less-than-three-year-old advertising business always seems to be expanding ...

Is Netflix still just a streaming service? Its ads, gaming, and Netflix House plans point to something bigger.

The announcement follows Netflix’s introduction of a new audience metric last week, reporting more than 190 million active ...