A business name not only represents the company's mission and values but also plays a significant role in how it is perceived by its target audience. Recognizing the challenges that entrepreneurs and ...

Think about your favorite brand. Now ask yourself, "Why do I like that specific brand?" I can almost guarantee one of the reasons is related to its name, look or how those features make you feel.

Introducing a new business to the world is a very big deal. You have a great concept in mind, but you still need to come up with the perfect name. Not to put any added pressure on you, but the name ...

Christine is a non-practicing attorney, freelance writer, and author. She has written legal and marketing content and communications for a wide range of law firms for more than 15 years. She has also ...

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This article is published by AllBusiness.com, a partner of TIME. Choosing the perfect name for your startup business is a crucial first step in building your brand. A great name not only captures the ...

Entrepreneurs fret over packaging and a host of other details as they get started, and then leave one of the most important aspects as an afterthought. The sad truth is that the right name can ...

In a world overrun by innovative biotechs, be a Mammoth Biosciences. Or a Nutcracker Therapeutics. Or Viking Therapeutics or Centessa Pharmaceuticals. I could go on and on and on with creative names ...