Los Angeles Lakers star Luka Doncic was featured in a commercial to hype up the NBA on Prime for the 2025-26 season.

Since the NBA's spike in popularity years ago, brands have worked with basketball players to help sell their products. From Penny Hardaway's Nike ad back in the 1990s to more recent campaigns, like ...

Luka Doncic was chosen as one of three NBA players — two current and one former — to be featured in the most recent NBA on Prime commercial: The promotional ad features Doncic and Cleveland Cavaliers ...

The Oklahoma City Thunder starred in a new NBA on NBC commercial. The champions are tied for the most national television ...

This ad was just the latest example of James arguing for his own GOAT case through marketing, commercials, social media posts ...

Magic Johnson is one of the most skilled basketball players in NBA history. He had the ability to play every position on the ...

The NBA is making a major change for the 2025-26 season regarding its broadcast partners. TNT is no longer the host of professional basketball, as NBC has taken over alongside ESPN as the leaders in ...