Press releases have long been regarded as indispensable tools for circulating important news and information. A conduit between companies and the media, news releases allow organizations to share ...

The expanding role of the healthcare supply chain includes increased demand for efficiently managing spend, but there are a few easy ways to measure your progress and ensure your organization is ...

When Marshall Field opened his first department store in Chicago, he focused on one thing: customer success, or as he phrased it, "Give the lady what she wants." Nearly 200 years later, a business's ...

Editor’s Note: A version of this article was originally published in 2023 and has been updated for 2025 to reflect the latest developments in law firm marketing and digital analytics. In an ...

AI is focusing on deeper insights for sustainable growth and long-term value, from predictive performance modeling to AI-driven attribution, CLV, and EVS. Success in PPC has historically been measured ...

Back in 2006, British mathematician Clive Humby stated that data was the new oil. Like oil, data isn’t useful in its raw state and must be refined, processed, and distributed to deliver value. Nearly ...

In the journey toward transforming Ghana’s plastic waste crisis into an economic opportunity, one principle stands paramount: what gets measured gets managed. As Ghana continues to implement its ...

Measuring success can help us understand our goals and how we are measuring up. Here's how to do it. Elizabeth has worked since 2010 as a writer and consultant covering gardening, permaculture, and ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. How do companies measure the impact of their corporate ...

Skills are the hottest topic in corporate America these days. And for good reason. We know that a skills-first approach is foundational to a more equitable workplace and is how businesses are ...

As the first event of the Roundtable's 2015-2016 initiative, the June 2015 meeting hosted a session that provided an overview of the state of the science on sustainability indicators and metrics in ...