For decades, whether someone could secure a loan often came down to a single number: their credit score. Today, that reality ...

Teo, T. and Zhang, A. (2025) Is Consumer Behavior the Final Conquest for the Metaverse: Are We Ready for It?. Modern Economy, ...

Data-driven advertising should be rooted in real-time consumer data, allowing your brand to not only react to shifting trends ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In 2020, the pandemic wreaked havoc on businesses. Many companies were forced to shutter ...

Seven industries, from pharma to finance, are turning to market modeling consulting to anticipate demand and guide strategy.

Consumer words have power. They share their thoughts, opinions, and feelings on many platforms. Listening to consumer conversations and understanding the narratives is crucial for a marketer to ...

In an industry where consumer tastes seem to evolve at pace, understanding what people want before your competitors is a powerful advantage. That’s where AI is stepping in, spotting emerging trends on ...

The founder and chief executive officer (CEO) of Afiatv, Emeka Mba, has said that beyond trends, policy, infrastructure, and business models play a ...