Building on the early successes retailers are experiencing with short codes and other mobile marketing, a new technology platform being ushered in by Microsoft could dramatically change the game by ...

A two-dimensional barcode used for mobile tagging. Microsoft Tag is a four-color variation of Microsoft's "High-Capacity Color Barcode" (HCCB), which uses eight colored triangles to provide a capacity ...

Q: I see an increasing number of colorful square patterns popping up in magazines and newspapers, but I don’t understand their purpose. Could you enlighten me? A: Those colorful square patterns you ...

Is it a printing error? A pixilated maze? One of those puzzles where you have to cross your eyes to see the hidden image? Two-dimensional matrix bar codes are expanding into the mainstream. You can ...

Late last year Microsoft surprised us with the release of their first iPhone app, Seadragon. The company has now released its second iPhone app, TagReader (iTunes link). Launch the app and point your ...

Microsoft released their second iPhone app, TagReader [iTunes link], today. Simply point your iPhone’s camera at a Microsoft Tag and instantly you find out new information, such as a URL or some ...

AutoID, a not-for-profit organization promoting the use of RFID (radiofrequency identification) tags in inventory tracking and management, has won the support of Microsoft for its activities, it said ...