Marketing is a fundamental element to the success of any business. With countless ways to approach your marketing, it's easy to get carried away, but too many objectives could dilute your campaign and ...

Qualitative marketing differs from quantitative marketing by addressing promotional advantages you can't use numbers to describe. Small businesses typically have limited resources, so qualitative ...

Your marketing is more expensive than you think. There are the direct costs of your marketing team and the money you spend to buy services like design, copy and channel space. But there are also the ...

If I asked a group of marketers about their top marketing objectives, I bet some of the most common answers would include building awareness, attracting customers, retaining customers, and finding ...

Most of us want to know what our goal is before we start a project. But when it comes to business, too many marketers fly by the seat of their pants—and that’s a huge mistake. Why? Because marketers ...

Any communications campaign must have clear, measurable objectives. This is true whether the campaign is designed to communicate product benefits or to support an event. In order to achieve these ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Chances are, you wouldn’t set out on a road trip without mapping your route (at least those ...

Objectives and key results (OKRs) are great tools for shaping SEO initiatives to align with the company’s goals. This article explores how OKRs can influence your SEO efforts, highlighting the ...

Marketing to rare disease patient communities and advocacy groups should be focused on delivering meaningful support, not on selling. These groups have many unique needs. In order to form an emotional ...