In business, most people view customer behavior as one-dimensional—something to be observed and responded to. As a result, marketing efforts become only a reactive process. However, what if you could ...

In some areas of marketing, relying too much on automation with a “set it and forget it” approach can weaken strategy, ...

Will marketing automation or customer journey orchestration meet your needs? There's no hard and fast answer, but this criteria will help you decide. By now we know that customers not only prefer, but ...

Dublin, May 24, 2024 (GLOBE NEWSWIRE) -- The "Marketing Automation - Global Strategic Business Report" report has been added to ResearchAndMarkets.com's offering. Global Marketing Automation Market to ...

Sales CRM and marketing automation tools aren’t just systems; they play a key role in how companies generate revenue and ...

Rocket CRM has announced a major expansion of its platform with the introduction of Rocket CRM Marketing Automation, a set of ...