Keep your business competitive by paying attention to these seven market segmentation trends that will help you stay ahead of ...

TransUnion's analysis reveals targeted marketing can amplify return on ad spend, with optimal audience traits yielding significant performance gains. TransUnion's latest analysis highlights how ...

Firms tend to go through a whole process in order to decide how best to divide up and conquer their market. The STP Process or Segmentation, Targeting, and Positioning process is how firms ...

Brand managers, marketers, and digital strategists are always on the lookout for effective ways to engage their audiences and boost brand awareness. Among the many tactics available, precision ...

To learn more about our editorial approach, explore The Direct Message methodology. In the age of hyper-personalization, location-based marketing should be a no-brainer. After all, we carry ...