I am a statistician, and part of my job is to make inferences and predictions. With unlimited time and money, I could simply test or survey the entire group of people I am interested in to evaluate ...

The margin of error allows you to use smaller sample sizes when conducting customer surveys. The measurement directly relates to the size of your sample, with larger ...

Polls, much like kittens, can be hard to read. To better understand how polling works, we invite you to step into the fictional kitten-ruled isle of Cat-topia, where two candidates, Whiskerton and ...

Doug Schwartz is affiliated with the American Association of Public Opinion Research (AAPOR). As the director of the Quinnipiac University Poll, which has been taking the pulse of the public on policy ...