What originally started as a way to mock European beauty standards, painting our faces on Día de Muertos soon became a way to honor late family members. The tradition — not to be confused with ...

In a pair of video tutorials, the beauty expert Raisa Flowers shares easy approaches for dressing up the face. transcript The makeup artist and model Raisa Flowers takes a painterly approach to ...

Jared Leto rocks "guyliner" and a bit of foundation while attending a screening of Morbius in California earlier this year. But celebs aren't the only men wearing makeup. (Photo: REUTERS/Aude ...

Let us paint you a picture: It's the weekend before Halloween. You are broke. You still have no idea what to dress up as. You identify as a man, maybe, or present as such. What's a person to do? Use ...

Young Yuh's skin care and makeup routine usually takes 35 minutes: cleanser, toner, some type of serum, moisturizer, sunscreen, primer, concealer, contour, blush and eyeliner. For many straight men ...

On a recent morning before work, I found myself fidgeting nervously in a makeup chair at Sephora as beauty director and veteran makeup artist David Razzano schooled me in the proper application of ...

It would be too easy to hold Gen Z’s gender-fluid zeitgeist responsible for the advent of men’s makeup. Alas, it is not their untouchable Western woke-ness that birthed a personal care market ...

Marek Hewryk doesn't call it men's makeup. Instead, he calls it "enhancing products." He's talking about the concealers, eye creams and powders that are becoming more commonplace in the male grooming ...