The Data and Marketing Association (DMA) is the largest marketing trade association in the U.S., and it’s also one of the ...

In the fall of 1965, Sears sent out a 1,810-page catalog. This year's offering is 128 pages. Catalogs might be getting smaller in size, but they haven't gone away. Instead, retailers have found new ...

Apparently the holidays are in full swing: Our mailbox is chockablock with a steadily increasing number of catalogs, flyers, and other unwanted detritus every day. There’s really nothing like a wasted ...

Amid the rush of new media and marketing channels, some multichannel merchants consider catalogs an increasingly less important part of the marketing mix. But while catalog purchasing may decline as ...

The internet hasn’t killed off the mail-order catalog. Discover a list of popular mail order catalogs from direct-to-consumer clothing and home brands who are banking on physical snail-mail pieces as ...

PORTLAND, Maine -- A big postal rate increase over the summer hasn't stopped catalog retailers from stuffing mailboxes this holiday season. The U.S. Postal Service says more than 300 million catalogs ...

Sears' mail-order catalogs from the 1950s and 1960s offered dogs, ponies, monkeys, and other animals for purchase. Sears offered live animals through its mail-order catalogs from 1956 to 1964. However ...

In the early days of this column, I had a list of several “must have” seed catalogs. They were all snail mail catalogs. These were the ones that took care of Alaska gardeners or had fantastic pictures ...