EXCLUSIVE: Amazon MX Player’s Rise and Fall has become the most-watched show in the Indian streamer’s history. Data provided ...

A year after Amazon integrated MX Player into its ecosystem, the two-platform strategy is starting to show clear contours.

In a power move that signals its serious play for India’s streaming wars, Amazon MX Player showcased its ambitious strategy at its inaugural StreamNext event, rolling out plans for over 100 new shows ...

Amazon MX Player, Amazons free video streaming service, returns to the gritty lanes of Mumbais underground film trade with ...

Amazon India has completed the deal to acquire assets of MX Player, including its app, and is combining it with its AVOD platform Amazon miniTV to create a new free streaming service called Amazon MX ...

Rise and Fall,' Amazon MX Player's reality series, has become a massive hit in India, achieving high viewership and social media interaction. Hosted by Ashneer Grover and featuring 15 celebrities, the ...

Amazon recently acquired certain assets of MX Player, including the MX Player app, a free streaming OTT service in India. With this acquisition, Amazon is merging two of India’s most popular free AVoD ...

Rise and Fall becomes India’s biggest digital-first reality show, ranked amongst top OTT shows in India for 6 consecutive ...

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The demand for content on digital is limitless, advertisers have realized this and moved their spends to digital as streaming ...