To become a Vogue Business Member and receive the Technology Edit newsletter, click here. Lacoste is taking its Web3 efforts a step further with the launch of a new NFT that rewards holders for brand ...

The world of gaming is proving increasingly attractive to fashion and beauty brands appealing to a Gen-Z audience. Following a collaboration with Minecraft in 2022 and two gamified virtual stores ...

Lacoste’s green crocodile is one of the most recognizable logos in fashion, but the iconic reptile is temporarily stepping (waddling?) aside to make way for some other deserving creatures. The French ...

Holders of Lacoste’s 11,212 UNDW3* genesis pass nonfungible tokens have been checking their wallets. 12 months after its first foray into Web3, the French brand has evolved its Web3 loyalty program ...

Following a similar move by Bloomingdale’s, Lacoste has tapped Emperia, a virtual reality tech company, to create a virtual store, according to a Tuesday press release shared with Retail Dive. After ...

The Lacoste crocodile is about to get extra-colorful. The brand that's been the benchmark for polos since French tennis star René Lacoste began marketing his piqué cotton shirts in 1933 is launching a ...

Lacoste announced another virtual store powered by Emperia featuring its summer collection on Wednesday, according to details sent to Retail Dive. The store is accessible on the brand’s website.

The Lacoste crocodile logo was made in honor of founder René Lacoste’s nickname as a tennis player, and the French apparel brand’s codes prohibits it from being messed with. For the U.S. Open, though, ...

The original polo René Lacoste introduced to the tennis world back in 1933 can be layered up for winter. Stock on the iconic style is always fluctuating, so if you see a price you like on the polo, ...