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Local TV accounted for only 6% of total media spending through June 2025, down from 13% in 2017, according to Guideline ...
TV News Check on MSN
Local TV Strategies: Programming And Audience At A Crossroads
Leaders from NBCUniversal Local, Tegna and Cox Media Group will unpack how they’re working toward creative, efficient ...
The new platform combines local broadcast, cable and streaming inventory into a single audience-first, data-driven workflow for national advertisers.
Irving-based Nexstar Media has agreed to buy smaller rival Tegna for $3.54 billion, creating a local-TV powerhouse that seeks to compete better with big tech and national media for advertising dollars ...
Nexstar, the biggest owner of US TV stations, is trying to get even bigger, believing the Trump administration will allow it to do so. On Tuesday, Nexstar announced a deal to acquire another broadcast ...
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