Google Ads AI can boost ROI – or waste your spend. Learn how to tell the difference and take control of your campaigns.

Not all conversions are created equal. A sale of a high-value product is more valuable than a low-value one. When our ...

From weak strategy to poor user experience, these are the Google Ads mistakes draining SMB budgets. Learn how to fix them and ...

Google Performance Max (PMax) and the coterie of other AI-based ad platforms, including Meta Advantage+ Shopping Campaigns (ASC) and, more recently, Amazon Performance Plus, have taken hold in the ...

Digital marketing is changing fast, thanks to artificial intelligence. Aimers - PPC agency for SaaS & tech is leading this ...

Google Ads has introduced a new metric — “Conv. value (incl. predicted)” — without any official announcement or documentation, sparking curiosity among advertisers. Why it matters This subtle addition ...