Exclusive interview with Abdul Rahim Shaikh Shahid, Head, R&D, Lattafa Perfumes R & D is extremely vital to Lattafa, especially because of the nature of the business. Perfumery is a field that cannot ...
Q&A with Emaan Ahmed Shoaib, Head of Modern Trade E-Commerce & Marketing, Lattafa Perfumes Highlights Lattafa Perfumes presents a dynamic expansion plan that prioritises e-commerce, while recognising ...
Arab-inspired fragrance brands are in the midst of what one might describe as a generational run. While the fragrance category at large has been booming since 2021 — most recently growing 6 percent in ...
From TikTok Shop to legacy houses, oud has gone mainstream - with Gucci, Maison Francis Kurkdjian and Tom Ford all launching ...
Subscribe to our Free Newsletter to Stay Up-To-Date on Events in your CityDeets: You're invited to an immersive Lattafa Perfumes experience. Indulge in your sweet tooth at the Give Me Gourmand & ...
Rooted in crafting scents that evoke elegance, confidence, and indulgence; Lattafa Perfumes, the luxury fragrance house offers a refreshing departure from the conventional with its latest Gourmand ...
Since 2023, we’ve witnessed the steady rise of Arabian perfume houses dominating the global fragrance industry; honestly, it makes perfect sense. They’re affordable, accessible, beautifully crafted, ...
From men’s fragrances to body mists to “blind buys” and beyond — today’s fragrance trends are raging on TikTok Shop. The e-tailer is propelling fragrance brands new and existing to new heights, data ...