In the last decade or so, Korean brands have had a profound influence on the beauty industry, and one category in particular: skincare. And although they are known for their face masks, there are ...

If you’re interested in beauty trends and hacks, you’ve likely heard all about Korean beauty (sometimes referred to as K-beauty). At its core, Korean beauty products originate from, and are ...

Hey, gorgeous! If you’re blessed with melanin-rich skin, you know the struggle is real when it comes to finding the perfect skincare routine. But what if we told you there’s a beauty secret that’s ...

The Korean skincare industry has been exploding in the Western world, helped by the surge of interest in all things Korean, from the beauty regimens of global K-pop stars like Blackpink and BTS to the ...

With the help of the internet and social media sites like TikTok, Korean beauty has become immensely popular over the past decade across the globe for its advanced technology, gentle yet effective ...

The skin is our largest organ and it is vital to take care of it. But achieving clear, healthy and hydrated skin isn't always the easiest, especially with individual skin concerns, like ...

The global obsession with Korean beauty, or K-beauty, has introduced us to everything from snail mucin to sheet masks. But beyond the trendy products and the intimidating 10-step routines, a deeper ...

You’re not alone if the idea of building out a 10-step Korean skincare routine seems daunting. For years, K-beauty has been celebrated as the gold standard of glass skin, yet often misunderstood as a ...

One of the hottest trends in cosmetics is Korean products, which promise gorgeous skin but come with a product-heavy, labor-intensive routine. It’s not uncommon for these routines to include 10 steps ...

The beauty stores in Manhattan’s Koreatown are packed, even on a rainy Tuesday afternoon. But this time, an associate that spoke to CNN in one of the stores had some warnings: One popular sunscreen ...

Irene Kim knows a thing or two about good skin. The perennially lit-from-within Korean model has a serious, multi-step skincare routine. On a trip to New York before the world began staying home, the ...

Growing up in Korea, I was surrounded by seas of lotions, creams and moisturizers everywhere I went—I never second-guessed the importance of skincare. But, despite the craze today around the 10-step ...