This iconic cake of soap invented almost 150 years ago, has become a part of Americana largely by advertising its two strange merits: "It Floats" and its "99+44⁄100% Pure."The original product is a no ...

CINCINNATI - Ivory soap, Procter & Gamble's oldest brand is getting a makeover - kind of. The consumer products company this month is updating the signature white packages for the 132-year-old "soap ...

CINCINNATI -- Procter & Gamble's oldest brand is getting a makeover -- kind of. The consumer products company this month is updating the signature white soap packages for the 132-year-old Ivory brand ...

“Ivory Tower,” which debuted in 1991, had been on hiatus for three years when Brandon C. Presser ’05, a theater and television enthusiast, took on the role of executive producer for a revamped, ...

Procter & Gamble was formed in 1837 after a father-in-law suggested his two sons-in-law, a candlemaker and a soap maker, team up. The company pioneered product branding, starting with its Ivory soap ...

Ivory soap has a marketing campaign that trumpets how their product floats in water. To make themselves seem more modern, they could show people what Ivory does in the microwave. Given what happens, ...

CNN — Walk into a Walmart, Target, any drugstore chain in your neighborhood or a corner bodega for New York City dwellers, and chances are you'll find an Ivory Soap bar, or a pack of 10 bars for under ...

An advertisement for Ivory Soap from Procter and Gamble, circa 1879. Walk into a Walmart, Target, any drugstore chain in your neighborhood or a corner bodega for New York City dwellers, and chances ...