Amazon revealed Wednesday it will be rolling out an Alexa+ service infused with artificial intelligence (AI). The e-commerce giant unveiled the technology at a highly anticipated event Wednesday, and ...

In 2026, Amazon's Alexa⁺ and Rufus AI assistants are reshaping shopping by replacing keyword searches with intent-driven conversations. Prime members gain free access to these tools, which now mediate ...

Amazon’s new Alexa.com portal brings the AI-powered Alexa+ assistant to the desktop browser. Amazon is quietly rolling out the last big pillar of its AI-powered Alexa+ vision: the Alexa.com website, ...

NEW YORK — Amazon on Wednesday unveiled a generative AI-infused Alexa voice assistant that it says will have more personality and be able to check a user’s tone and even plan romantic dates. But ...

Like the Apple Siri AI upgrade, it looks like Amazon's Alexa Plus is taking much longer than anticipated. Here's why these voice assistants are dragging their digital feet. Tyler has worked on, lived ...

Macy is a writer on the AI Team. She covers how AI is changing daily life and how to make the most of it. This includes writing about consumer AI products and their real-world impact, from ...

Amazon’s AI-powered overhaul of its digital assistant, now known as Alexa+, is coming to the web. On Monday, at the start of CES 2026 in Las Vegas, the company announced the official launch of a new ...

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Forbes contributors publish independent expert analyses and insights. Joan Verdon is a veteran retail reporter based in Northern New Jersey. Alexa+ , Amazon's next generation personal assistant, is ...

Alexa+, Amazon’s upgraded, generative AI-powered version of its Alexa assistant, is available to all U.S. customers as of Wednesday. The company said that the AI feature will be free to Prime members ...

Amazon’s biggest shopping event has a hidden AI angle.