Infographics are still one of the best ways to turn dull information into sharable content. While the concept of infographics is nothing new, how they are created, shared and used for online marketing ...

Across the U.S. and around the world, billions are spent each year by companies trying to build a brand people can’t resist. One critical element in brand building (not the only one, of course but one ...

Opinions expressed by Entrepreneur contributors are their own. The power of color is often underestimated by consumers. But marketers spend a lot of time thinking about this important element. In fact ...

When it comes to branding, a company’s visual identity may be the most important part. The design elements of a visual identity can range from fonts and colors to materials and textures, all meant to ...

Smart packaging helps its targeted consumers feel an emotional attachment to a brand. One-third of consumer decision-making is based on packaging, according to research cited by The Paper Worker in ...

If you want your logo to stand out, it can help to take some cues from the past. Retro logos—designs that utilize elements like vintage typography—can evoke nostalgia and create strong emotional ...

Opinions expressed by Entrepreneur contributors are their own. If you are building a company that depends on making people feel sexy and sophisticated, it’s probably going to confuse your consumers if ...

Create a complete brand identity with X-Design using AI. Generate logos, colors, typography, and consistent brand assets easily without design expertise or high costs.