ITV has partnered with consumer behaviour data company ViewersLogic to demonstrate the enhanced measurement capabilities that single-source data can bring to its sponsorship packages for advertisers ...

ITV and Argos have confirmed the renewal of the retailer’s Coronation Street headline sponsorship deal. In addition, a new Sainsbury’s and Argos store facade is being added to the show’s famous ...

ITV has announced that product design and technology company, SharkNinja, has renewed its headline sponsorship of ITV1’s This Morning until 2025. The established partnership will showcase both Shark ...

ITV chairman Michael Grade is complaining to the BBC about sponsorship of its Sports Personality of the Year event. He has also written to director general Mark Thompson about a series of other ...